Specialist Holidays Group (SHG) is a wholly owned subsidiary of TUI Group, the world’s leading leisure travel group which also includes brands such as Thomson, First Choice, LateRooms.com and Quark Expeditions. A truly global collection of niche holiday companies, SHG operates out of 23 source markets, selling around 750,000 holidays a year. With nearly 4,000 colleagues, its main headquarters are based in Crawley and Surbiton in the UK, along with Dublin in Ireland, Aarhus in Denmark, Clearwater in Florida and Castelnaudary in France.
While the businesses within SHG are independently run by their own management teams, it’s the Group’s strategy “to make holidays easy, exciting and exceptional value” and unique culture, known as “Spreading Smiles @ SHG” which unites our brands and colleagues, no matter where we are in the world.
The four strategic drivers of the group; “A great place to work”, “Fabulous customer experience”, “Digital by default” and “Commercial excellence” underpin everything we do.
SHG has delivered strong growth in its founder brands and has added more brands from across the TUI portfolio in recent years.
Specialist Holidays Group operates in three key market segments:
Sailing & boating holidays: The Moorings and Sunsail form the world’s leading yacht charter business. We have approx 1,000 yachts under our control based around the world. They are available for “bareboat” charter, skippered/crewed charter or for charter as part of a flotilla. Le Boat is the largest operator of self-drive boats on the iconic rivers and canals in Europe.
Tailormade holidays: Hayes & Jarvis, Sovereign Holidays, Citalia, Austravel (UK source market), American Holidays(Ireland source market) and MyPlanet/MarcoPolo (Denmark & Sweden source market). These businesses have a long history and huge expertise in putting together bespoke itineraries operated with scheduled flights.
Ski, Lakes & Mountains holidays: Crystal is the UK & Ireland’s largest ski tour operator and has commanding positions in the world’s greatest ski areas. Crystal also operates fabulous summer holidays to the Austrian & Italian lakes under the Thomson Lakes & Mountains brand. Flexiski (UK source market) create bespoke ski holidays, short breaks and ski weekends to some of the world’s leading ski resorts.
Our community is what differentiates us, which is why we say we are not only customer driven, but colleague and customer driven. When recruiting, we look for individualism and people with an innovative, creative and passionate flair for holidays. “Spreading Smiles @ SHG” is our unique culture; it’s where we encourage our great people to be themselves and share their knowledge. We want our team to ask questions, challenge answers and have pride in everything they do. Simply, our culture is about trying something different, great team work and most of all, having fun – we are selling holidays after all!